Childcare marketing consultant
I'm Martin Niedenfuhr, founder of Enrolment Boost. I help childcare owners find what's holding occupancy back, from attracting local families to following up enquiries and improving tour conversion.
The short version
Parents are not buying a product. They are deciding who they trust with their child, and that decision is built on how a centre feels long before anyone signs anything.
It is why two centres with similar fees, programs and facilities can sit at very different occupancy. The gap is usually in the parts nobody measures: how fast enquiries are answered, what a tour actually feels like, and whether families are asked to come back.
So the work starts with occupancy, not with a campaign. Advertising comes in once the rest can hold the weight.
The Full Rooms Method
I work through these from the inside out: the families you already have first, new demand last. Advertising only works once the rest can handle the families it brings in. Which one needs the most work depends on where your places are being lost.
Keeping the families you already have
Every family that leaves is a place you have to fill again. Most centres do not have a clear picture of why families leave, because nobody asks in a consistent way. We look at exit reasons, communication gaps and the moments where confidence drops.
Days and siblings, where the family genuinely wants them
Some families would use an extra day if it were offered clearly and at the right time. Some have a second child coming. This only works when it suits the family, so the work is about asking properly and at sensible moments, not pushing.
Turning enquiries into tours, and tours into enrolments
Speed of reply, what happens on the tour, and whether anyone follows up afterwards. Families who do not enrol on the day are often still deciding. Most centres have more room to improve here than they expect.
A steady flow of enquiries from local families
Search, maps, reviews, your website and paid advertising all feed this. It matters, but it is worth building once the follow up and tour process can handle the extra enquiries.
Where I help
Choosing between search, social and organic, and building follow up that keeps up with the enquiries.
Read moreDiagnosing where places are being lost by room and by day, then deciding what to change first.
Read moreGoogle search, Maps, reviews and AI answers like ChatGPT. Showing up wherever parents look, without paying for every click.
Read moreThe review
You send the request through the form. I reply within one business day to organise the review and tell you what I need from you. That first reply is not the finished review.
Where a centre wants the changes delivered rather than just identified, that work is carried out through my company, Enrolment Boost.
Vacancy Cost Calculator
Occupancy here means average booked daily places divided by available daily places. Move the sliders to see the estimated fee revenue attached to the gap.
This is estimated annual gross fee revenue before costs, not profit and not a promised result. It assumes the target is held for the whole year, and that your rooms, ratios and staffing can actually carry the extra places.
9.6 extra booked places per day, 5 days a week, 50 weeks a year. Before costs.
Open the full calculator
About
I have spent more than 15 years in Australian childcare marketing, starting in the G8 Education marketing team across 250 services. I founded Enrolment Boost in 2019 and have supported more than 300 centres since, from single sites to national groups.
The problem I keep coming back to is the same one owners raise first: keeping rooms full. It is rarely solved by one campaign, and it is rarely solved by the thing people assume is broken.
I am based on the Mornington Peninsula and work with providers across Australia. Outside work I am a husband and dad, closely supervised by Daisy, our labradoodle.
Worth saying plainly
FAQ
A childcare marketing consultant works out why a centre has empty places and which part of the process is losing families, then sets the order to fix it in. That covers local visibility, how enquiries are answered, how tours run, whether families stay, and whether the days families want match the days you have free.
The Full Rooms Method is Martin Niedenfuhr's approach to filling childcare places. It works through four drivers from the inside out: retention (keeping current families), extension (extra days and siblings where families want them), conversion (enquiry to tour to enrolment) and demand (new local enquiries). Advertising comes last, because it only works once the rest can handle the families it brings in.
The Full Rooms Review covers four things: what a parent finds when they search for care in your suburb, how quickly enquiries are answered and booked into tours, what happens on and after the tour, and where your vacancies sit by room and by day.
Full Rooms Review requests get a personal reply within one business day. That first reply organises the review and sets out what I need from you. It is not the finished review.
Martin Niedenfuhr works with Australian long day care and early learning centres, from single sites to national groups, and has supported more than 300 centres since founding Enrolment Boost in 2019. I am based on the Mornington Peninsula and work with providers across Australia.
Request a review
This is an enquiry form, not an instant booking. Send it through and I will reply within one business day to organise the review.
Your details are used to prepare and discuss your review and to reply to you. They are not sold or shared for anyone else's marketing.
